Privacy Policy

1. About this Policy

1.1 Kiel (hereinafter referred to as “We/Our/Kiel/Company”) is owned and operated by Kiel E-Commerce Private Limited, a company incorporated under the Companies Act, 2013 having CIN — and registered office at Address line 1
City, State, PIN
India.

1.2 The Company provides products and services to its customers (hereinafter referred to as “Customer, You, Your, User”) through its website (hereinafter referred to as the “Platform”).

1.3 We are deeply committed to Your privacy, confidentiality, and security of personal information (“PII”) that resides with the Company. Keeping Your PII secure and preventing misuse is a top priority.

1.4 As used in this Policy, PII means any information that alone or in combination relates to a specific identifiable individual—for example, name, mobile number, and address.

1.5 This Privacy Policy describes how the Company collects and handles certain information, including PII, that it may collect and/or receive from You via use of the Platform.

1.6 This Privacy Policy forms part of the Terms and Conditions for use of the Platform.

1.7 This Privacy Policy is effective from the date specified above.

2. Scope of Privacy Policy

2.1 This Privacy Policy applies to current and former Users of the Platform. By visiting and/or using the Platform, You accept and consent to the practices described here. Please read this together with Our Terms and Conditions.

2.2 This Privacy Policy is published and shall be construed in accordance with the Information Technology Act, 2000 and rules made thereunder, including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, as amended, and other applicable laws. No physical/electronic/digital signature is required.

2.3 This Policy explains the Company’s collection, use, disclosure, and transfer of Your PII in relation to Your use of the Platform.

2.4 You accept this Privacy Policy when You visit the Platform or use any products, services, content, features, or functions offered on the Platform.

2.5 This Policy applies to all PII collected by the Company during the course of Platform usage and is designed to assist You in understanding how PII is collected and used so You can make informed decisions.

3. Applicability of Privacy Policy

3.1 This Privacy Policy applies to PII as defined in Clauses 1.3 and 1.4 and such other information as may be required on a need-to-know basis for using the products/services offered by the Company.

3.2 This Privacy Policy is intended to govern the use of products/services by the Company’s customers (including those who use the Company’s products/services in the course of their trade or business), unless otherwise agreed.

4. Information Collected

4.1 Users who use and/or register on the Platform may be asked to provide PII to enable efficient service and a better user experience.

4.2 By accessing the Platform, You consent to the collection, storage, and use of PII provided by You (including any updates You provide).

4.3 The Company may collect the following categories of information about You:

4.3.1 Information supplied by Users

4.3.1.1 While signing up or accessing the Platform, information may include: (a) name and date of birth; (b) contact information including email address; (c) demographic information such as postcode, preferences, and interests; and (d) any other information You choose to provide to complete Your profile.

4.3.2 Information automatically tracked during navigation

4.3.2.1 We may collect information through Your interaction with and use of the Platform, including but not limited to: (a) activity on the Platform (products searched, viewed, purchased); (b) pages accessed; (c) IP address; (d) device IDs/unique identifiers; (e) device type; (f) geolocation data; (g) computer and connection information; (h) referral URL; (i) ad data; and (j) other technical information.

4.3.3 Cookies

4.3.3.1 We may collect anonymous information via cookies and web beacons. We may also store information You provide when You use Our services (e.g., web forms, account updates, support correspondence).

4.3.4 Other information

4.3.4.1 Financial information (e.g., bank account details) where necessary for transactions.

4.3.4.2 Information from other sources, including contact with Our support team.

4.3.4.3 For quality, training, and protection, We may monitor or record calls with You or anyone acting on Your behalf. By communicating with the Company, You acknowledge that communications may be overheard, monitored, or recorded as permitted by law.

4.3.4.4 To help protect against fraud and misuse, We may collect information about You and Your interactions with the Company in connection with the services provided.

5. Use of PII

5.1 Your PII may be used to set up and administer Your account, provide technical support, verify identity, and send important communications.

5.2 We may use PII for internal/external research and development and to improve/test Platform features and functions.

5.3 Access to PII is limited to authorised personnel with a legitimate business reason (e.g., support).

5.4 We may use and retain PII for legal and compliance reasons including: (5.4.1) as required by applicable law; (5.4.2) to respond to requests from courts, law enforcement, regulators, or authorities; (5.4.3) to enforce Our Terms and Conditions; and (5.4.4) to protect the rights, privacy, safety, or property of the Company or others.

5.5 Where permitted, We will endeavour to notify You if Your information is requested by a court or authority.

5.6 We do not sell information about Our Users. In the event of corporate transactions (e.g., sale of business/assets), Your information may be transferred as part of such transactions.

5.7 We may also use Your information to: (5.7.1) generate and maintain Your profile; (5.7.2) assist financial institutions to provide services; (5.7.3) communicate with You regarding transactions; (5.7.4) modify the Platform to cater to Your interests; (5.7.5) provide Platform features and services; (5.7.6) conduct analytics on user behaviour/preferences; (5.7.7) investigate/prevent illegal activities or suspected fraud; (5.7.8) trace computer resources/persons contravening applicable law; and (5.7.9) provide technical assistance (setup/support) or handle suspicious account activity.

6. Withdrawal of Consent

6.1 You may withdraw consent for collection/use of PII at any time by emailing privacy@thekiel.com.

6.2 Upon withdrawal, We will stop using the specific information for which revocation is sought and stop sharing it with third parties, subject to legal obligations.

6.3 We may continue using certain information (e.g., digital logs) internally as permitted by law.

7. Sharing of Information

7.1 We may share information with third parties (service providers, financial/regulated institutions, affiliated entities, payment processors, business partners) in accordance with applicable law, including for: (a) operating Platform activities; (b) fraud prevention/detection; (c) investigating/preventing illegal activities, fraud, or violations of Terms/Policy; and (d) as required under law or legal process.

7.2 We may also share information for: (7.2.1) customer service (servicing accounts, resolving disputes); (7.2.2) enabling contracted service providers to support Our operations (subject to use restrictions); and (7.2.3) responding to lawful requests from law enforcement, government officials, or third parties (e.g., subpoenas/court orders).

8. Sharing of Information without Consent

8.1 You explicitly consent that the Company may share information without separate consent where required or permitted by law, including the situations described in Clauses 5.7.6, 5.7.8, and 7.2.3.

9. Cookies Policy

9.1 We use cookies or similar technologies on certain pages to analyse page flow, measure effectiveness, and promote trust and safety. Some features are available only via cookies.

9.2 A cookie does not give Us access to Your computer or any information other than what You choose to share. You can choose to accept or decline cookies.

9.3 Most browsers include help on blocking new cookies, receiving cookie notifications, or disabling cookies altogether. Cookies enable full use of some Platform features; We recommend leaving them on.

10. Retention of Data

10.1 We retain Your information for as long as necessary to provide services on the Platform or until Your account is terminated, whichever is later.

10.2 After termination or consent withdrawal, We may continue to use anonymised/aggregated data for analytics, profiling, and research. We may retain contact/application details for fraud prevention, legal claims, or evidence in proceedings.

11. Updating Your PII

11.1 To modify/delete Personal or Non-personal information or to access Your information in a readable format, write to privacy@thekiel.com.

12. Security

12.1 We implement suitable physical, electronic, and managerial procedures to help safeguard information collected online.

13. Links to other Websites

13.1 The Platform may include links to other websites that may collect PII about You. Such websites are governed by their own privacy policies, which are beyond Our control. Once You leave Our servers, the use of Your information is governed by the privacy policy of the site You visit. Please review those policies directly with the relevant third parties.

14. Violation of this Privacy Policy

14.1 If We become aware of an alleged violation of this Policy or the Terms, We may investigate and, during such investigation, suspend/restrict/limit access to prevent further unauthorised activity. Depending on severity, We may restrict/suspend/terminate accounts and pursue civil remedies or notify authorities where applicable.

15. Grievance Redressal

15.1 For questions, complaints, concerns, or feedback regarding this Privacy Policy or the processing of information, email privacy@thekiel.com or support@thekiel.com.

15.2 Grievance Officer:

16. User Acknowledgments

16.1 This Privacy Policy is clear and easily accessible and provides statements of Company policies and practices with respect to the Information.

16.2 It provides the various types of personal or sensitive personal data/information to be collected.

16.3 It provides the purposes of collection and usage of the Information.

16.4 It provides for reasonable security practices and procedures.

16.5 The User affirms they are at least 18 years of age and competent under the Indian Contract Act, 1872 to agree to these terms.

17. Accessing and Updating PII

17.1 Upon request, and subject to law, We will make good-faith efforts to provide access to, or correction of, PII. We may decline requests that are unreasonably repetitive/systematic, require disproportionate technical effort, jeopardise others’ privacy, are impractical (e.g., backup media), or where access is not required by law.

18. Changes to Privacy Policy

18.1 We may update this Privacy Policy from time to time to improve services and safeguard information. We may provide notice of material changes where appropriate; however, please review this Policy periodically. Continued use of the Platform indicates acceptance of changes.